For tire retailers
Put your tire shop in front of buyers who already know what they need
Every day, US drivers land on TireCompared searching for an exact tire size, like 225/45R17 price or 275/60R20 truck tires, and compare live prices before deciding where to buy. They are not browsing. They have read the sidewall, they know their size, and they are choosing a shop. Listing your stock here puts your price in that decision, and listing is free.
Free listings. No monthly fees. No contracts. No card needed to start.
The problem for independent tire shops isn't price. It's being seen.
Most independent tire shops in the US beat the national chains on out-the-door price every week, then lose the sale anyway because the buyer never found out. Page one of Google for “tire prices” belongs to Discount Tire, Tire Rack, and the big online sellers with big ad budgets. Competing there with Google Ads means paying $1.50 to $6.00 per click for traffic that is often just starting to research.
A price-comparison page flips that. On TireCompared, a shopper looking at a 225/45R17 page sees every retailer's price for that size side by side: the national chains, the online giants, and the independent around the corner, in the same table, ranked by price. If your price is sharp, you win the click regardless of the size of your marketing department. That is the whole point: the comparison table is the one place where a two-bay shop competes with a national chain on completely equal footing.
And the traffic is warm. Someone who searches an exact tire size has already done the hard part of the buying journey. The click you get from a comparison page is a buyer choosing between shops, not a student writing a report about tires.
For the bigger picture (Google Business Profile, Facebook, Google Ads costs, and where comparison listings fit), read our guide: How tire shops get found online in the US.
How listing your store works
Create your free account
Sign up with your email, add your store name, areas you serve, and your website or Facebook page. You start with $10 of free clicks, and no card is required.
Load your stock, free
Publish listings one at a time or upload your whole catalog in one CSV. Every listing is free and shows your price next to the competition on the exact size page buyers search for.
Edit free, forever
Reprice, mark items out of stock, or swap product links from your dashboard any time, at no cost. Listing is free; keeping it accurate is free too.
Pay only for results
Clicks through to your store cost $0.30 each from your prepaid wallet. Want more? Unlock installation-quote leads for $5, or feature your store at the top of results for $49 per 30 days.
What it costs, honestly
Listing is free. Results are prepaid from a dollar wallet, so you always know exactly what you are spending and there is never a surprise invoice. Three things to know:
- Listing your stock costs nothing. Unlimited products, bulk CSV uploads, your public store page, and every edit afterwards are free, forever. You are never charged for being on the site.
- You only pay for clicks you actually receive. When a shopper clicks through from a comparison page to your store, $0.30 is billed from your prepaid balance. No clicks, no spend. For context: Google Shopping charges $0.60 to $1.50 for the same tire click, and Google Ads runs $1.50 to $6.00. Ours arrive already knowing their tire size.
- Everything else is optional. Installation-quote leads in your area appear in your dashboard free; unlocking one's contact details costs $5, and leads you ignore cost nothing (lead services charge $8 to $25 per delivered lead for the same thing). Featured placement pins your store to the top of results with a badge for $49 per 30 days. Or do neither and compete on price alone.
| You load | Free bonus | Wallet gets | Good for |
|---|---|---|---|
| $25 | – | $25 | About 83 clicks, or 5 leads |
| $50 | – | $50 | About 166 clicks, or 10 leads |
| $100 | +$10 | $110 | $10 free: about 366 clicks, or 22 leads |
| $250 | +$35 | $285 | $35 free: a featured month plus hundreds of clicks |
Secure card checkout, or any custom amount from $10. Your balance never expires, and your first $10 of clicks is on the house: publish your listings free and watch what they do before spending a dollar of your own.
No website? You can still list.
A product page on your own website gives buyers the smoothest path and converts best, so if you have one, use it. But plenty of excellent tire shops run their whole business from a Facebook page and a phone number, and they are welcome here. Your listings can link to your Facebook page, a Marketplace listing, an online store on any platform, or any public link where a buyer can see the product and reach you.
Start with the link you have today. If you launch a website later, updating every listing to point at it takes minutes from your dashboard, and like all edits it is free.
Retailer questions, answered
How much does it cost to list my tire shop on TireCompared?
Nothing. Creating your account, your public store page, and publishing listings are all free, whether you add products one at a time or upload your whole catalog as a CSV. Editing prices, stock, and links is free forever too. You only ever pay for results: clicks through to your store, quote leads you choose to unlock, and optional featured placement. There are no monthly fees and no contracts.
Do I pay a monthly subscription?
No. TireCompared has no subscriptions and no contracts. You load a prepaid dollar wallet when you are ready, and results are billed from it as they happen. If your wallet is empty your listings stay live; you simply stop accruing paid extras until you top up.
What does a click cost?
$0.30 per click, billed nightly from your prepaid wallet, and only for real people (bot traffic is filtered out and never billed). For comparison, Google Shopping CPCs for tires typically run $0.60 to $1.50, and Google Ads for tire keywords commonly runs $1.50 to $6.00 per click for colder traffic. A TireCompared click comes from a shopper who has already searched their exact tire size and compared prices.
What if I do not have a website?
You can still list. A product page on your own website converts best, but your listings can link to your Facebook page, a Facebook Marketplace listing, an online marketplace store, or any other public URL where a buyer can see the product and contact you. You can add a website later and update every link from your dashboard for free.
How does the free click balance work?
Every new retailer account starts with $10 in its wallet, enough for about 33 clicks. Publish your listings free, watch shoppers click through to your store, and only load your own money once the free balance has shown you what the traffic is worth.
Can I change my prices later?
Yes, as often as you like, for free. Price changes, stock status, and product links are all editable from your retailer dashboard at no cost. Tire prices move with freight costs and promotions, so free repricing matters.
How do quote leads work?
Shoppers on TireCompared can request installation quotes for their tire size and ZIP code. Leads appear in your dashboard free of charge with the size and ZIP visible and contact details hidden. Unlocking a lead's name and contact details costs $5 from your prepaid wallet. You choose which leads to take, and leads you ignore cost nothing. Tire-install lead services typically charge $8 to $25 per lead for the same thing.
What is featured placement?
Featured placement pins your store to the top of relevant comparison results with a "Featured" badge for 30 days. It costs $49, prepaid from your wallet, and is completely optional; regular listings compete on price alone.
How do I pay?
Everything is prepaid: you load your dollar wallet by secure card checkout (larger top-ups earn a free bonus), and clicks, leads, and featured placement are deducted from the balance. Your balance never expires, there is no auto-billing surprise, and you can see every charge in your wallet history.
How long before my store appears on the site?
You can create your account, complete your store profile, and upload listings immediately. Store profiles are reviewed by a person before the public store page goes live, usually within a day, to keep the directory trustworthy for buyers.
Your prices are already competitive. Let buyers see them.
Sign up in a few minutes, publish your stock free, and see your store next to the national chains on live comparison pages, with $10 of free clicks to prove the traffic is real.